Transforming The CW Press

Posted by melissa | July 18, 2014

With The CW Network’s brand and programming becoming more prominent, the time was ripe to re-launch The CW’s press site.

Our clients in The CW’s communications department knew they needed to transform their closed, password-protected site into a publicly available (and shareable) resource that also provides permission-based assets.

After discussing various options, our client chose an efficient and cost-effective path to market. Why not take advantage of their parent company’s press site, which is widely regarded as the industry standard?

Since Tierra designed, built and supports CBS Press Express, we knew this was a viable option.

CWTVPR.com is now powered by many of the same tools used by over 20 CBS divisions that publish content on Press Express. We created custom features and a new design that showcases the network’s stunning photography.

The result is a beautiful site that serves as a comprehensive resource for the press. The interface is easy to use, modern and seamlessly extends The CW’s unique brand.

Here’s to the ongoing growth of The CW’s digital presence!

 

The CW Press Schedule Grid

Journalists go to the schedule grid to get a quick glimpse of the programming from last week, this week, next week and the week after next. They can copy episodic information or click through to view related episodic assets.

 

The CW Press Show About Page

Journalists visit the newly designed show pages to grab essential information and get up-to-the-minute Tweets related to the show.

 

The CW Press Episodic Photos

Journalists can filter photos by show, type, season and episode and grab relevant episode and photo descriptions.

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A new site for a venerable publication

Posted by jamie | April 2, 2014

YLJ.orgMy team here at Tierra and our friends at Point Five are delighted to announce the redesign of The Yale Law Journal’s website.

Working closely with the 2013-14 editors, Tierra and Point Five reimagined the website to facilitate easy reading for legal scholars.  Among the site’s principle features are an easy to browse archive, side by side footnote overlays for reference and full HTML articles, an innovation few law journals have attempted to date given the extensive length and annotations of legal scholarship.

In addition to implementing the beautiful new site design by the Point Five team, Tierra developed a highly streamlined publishing process as part of the new custom CMS for the site.  Final drafts of edited and approved articles in a Microsoft Word format are uploaded to the CMS and then automatically parsed and rendered as HTML for publishing.  Additional documents (PDFs, tables, images) can also be inserted into the HTML. 

Hats off to the YLJ editors for their vision, patience, and dedication to this project as well.  It was a fantastic collaboration for our teams.

 

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W3 Gold for Shannon O'Neil website

Posted by jamie | September 25, 2013

Webby Award NomineesTierra is happy to announce that Latin America expert Shannon O’Neil’s website just received a 2013 W3 Interactive Gold award in the Genera Website – Publishing category.

Cheers to our designers Heidi Adams, developer Gerard Gualberto, and project manager Melissa Wolff who worked hard to launch the redesigned site ahead of Shannon’s recent book tour for Two Nations Indivisible.  The new site features Shannon’s media appearances and press mentions, events, excerpts from the book and her widely followed blog – Latintelligence – among other features. Read more about the project here.

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2013 Webbys honor 4 Tierra projects

Posted by melissa | April 19, 2013

Webby Award NomineesThree major projects that Tierra designed and built for The Poetry Foundation have been recognized by the Webbys this year.

The multi-award winning POETRY app was a nominee in the running for this year’s best mobile app in the Education & Reference category. Now’s your chance to show your love of POETRY. Cast your vote in the Webbys People’s Voice Awards.

The Poetry Foundation’s website, which features the organization’s vast database of poetry, and the Poetry Out Loud website, which supports a national recitation contest co-sponsored by the National Endowment for the Arts, were named as honorees.

The CW Network app was also a Webby honoree in the Entertainment category for tablets and other mobile devices. Tierra enabled these full-episode streaming video apps to be published from the core Tierra-built CMS that powers CWTV.com. Our work supported Phunware and Digitalsmiths as well as the WBTV Digital Media and CBS groups, who led this project.

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Davey Gold

Posted by melissa | October 22, 2012

Davey Award, GoldThe International Academy of the Visual arts recognized two of our projects with Gold Davey Awards — CBS Press Express and Tierra’s new responsive site. Woot woot! The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world.

 

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