CWTV – Website + CMS | Tierra Innovation

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The CW Network

CWTV - Website + CMS

Development

Content Management

Strategy

Information Architecture

In 2006, The CW and Warner Bros. turned to Tierra to build its flagship website and content management system. Since then, Tierra has been deeply engaged in all aspects of the growth of CWTV.com, ensuring that its content and brand are effectively promoted and syndicated on web, mobile and other platforms.

Continuing our six-year collaboration, Tierra helped The CW Network relaunch its site in October 2012.

Driving billions of page views, dozens of integrated marketing promotions, social integration, mobile apps and a thriving ad-driven revenue model, CWTV.com is the hub for the network’s digital activities.

CWTV.com continues to attain some of the highest engagement metrics for any broadcast network.

Showcasing the network's Fall premieres, the redesign incorporates new branding and seemlessly integrates new social and video features.

Users can easily find and watch videos of and about their favorite shows.

Scalable technology and software helps The CW digital team efficiently manage content and respond quickly to requests from a variety of stakeholders.

The Tierra-built CMS also powers the extended presence of the network on iOS, Windows Surface, Android and other devices.

The CW Network

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