ABOUT THE PROJECT

Starting in mid-2006, ahead of the high-profile launch of the entirely new television network and the creation of a unique entertainment brand, Warner Bros turned to Tierra’s team to build many of the principle applications and technology that power the The CW Network’s website (www.cwtv.com). Since launch, the CMS, site and underlying technology architecture developed by Tierra has supported billions of page views and enabled The CW to attain some of the highest engagement metrics for any broadcast network. Tierra has continued to support The CW team since then for most aspects of this website, content management, and other applications.

Re-Launched Video Hub

For both the Fall 2009 and 2010 launches of several news shows and an updated CW brand, Tierra provided information architecture for a re-designed Video section of CWTV.com. Tierra also supported the migration of the 3rd party video solution used for the section to a new Flash-based player and back-end solution.

iPad site optimization

Ahead of the April 3, 2010 launch date of the groundbreaking Apple iPad, The CW turned to Tierra's team to optimize CWTV.com for HTML5 rendering of all site components and video. The project was completed in a highly compressed time-frame and required re-thinking how many sections of the Flash-heavy CW site were built. The CW's iPad site was featured at launch on the Apple website along with other notable sites as having already been optimized.

Content Management System

Tierra designed and developed the core content management system (CMS) that provides a user-friendly core platform to support multiple CW online initiatives: streaming video, thriving community areas, sponsored promotions, sweepstakes, wikis, blogs, and daily content publishing. Underlying the various applications and tools are scalable technology and software that let the CW website team efficiently manage content (both published and user-generated) and respond quickly to the demands of the network’s advertisers. Our team serves as an ongoing close partner to The CW in designing and adapting applications and technology as the site grows and evolves.