NFL Network

Annual bidding on local broadcast rights for Thursday Night Football games had become an onerous and manual process to manage.  To solve the problem, NFL Network turned to Tierra create a new online bidding system that automates communication with local broadcast affiliates and streamlines efforts to collect and deliver media assets from wining bidders.

“The team at Tierra Innovation has truly outdone itself.

The NFL and its partners are held to a higher standard. Under tight deadlines and unique demands, Tierra was not only able to uphold those standards by creating an efficient, professional and intuitive site, but the team was a pleasure to work with in the process. Excellent communication skills and an intuitiveness not often found in the business world, we would recommend Tierra Innovation unequivocally and will not hesitate to use them next time.

Thanks and superb work.”

— Aries Massaro, Affiliate Distribution Manager | NFL Network

Starting with a review of the previous workflow and bidding process, Tierra formulated a strategy and new workflow for NFL executives.  After designing and refining a prototype, Tierra created both the front-end website and back-end bid management tools that contributed to significant productivity improvements.  The new site – www.tnfbid.com – can now support NFL’s annual process going forward enabling a more effective negotiating process and centralized management of bidding information and assets.