![](https://www.tierra-innovation.com/wp-content/uploads/2013/05/wedding-central-enter-fullsize-e1368807282812.jpg)
The Royal Wedding sweepstakes was designed to meet the network's objectives of reaching new viewers and driving cable demand.
![](https://www.tierra-innovation.com/wp-content/uploads/2013/05/wedding-central-invite-fullsize-e1368807329665.jpg)
Users acquired points by entering, sharing with friends and contacting their cable or satellite provider. The top contestants' scores were displayed to encourage friendly competition.
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