After extensive research, usability testing and strategic planning, Tierra worked with The Poetry Foundation, publisher of Poetry Magazine, to completely redesign their website and make their rich content more accessible and discoverable.
“All together, the new design and updated features will allow the site to reach a wider audience and introduce more people to poetry.”
–Catherine Halley, Online Editor | The Poetry Foundation
Supporting the site, Tierra also developed a open-source and easy-to-use custom CMS designed to meet the Foundation’s diverse publishing needs.
The CMS includes tools to:
The Poetry Foundation website has been nominated for a 2013 Webby Award in the Associations category as well as numerous other awards since the re-design was launched in 2011.
The new site features a simplified interface for browsing the site's extensive poetry content.
A dynamic browsing carousel on the sidebar of each page makes new poetry even easier to discover.
Content from the current issue of the magazine is displayed along with editorial commentary on Poetry Magazine's award-winning podcast.
The Learning Lab provides teachers with invaluable resources and tools to help immerse students in poetry.
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