Launch Site

Taking a bold step beyond the bounds of traditional television programming distribution, Warner Bros. evaluated the landscape and saw an opportunity to deliver TV programming to a more focused audience niche on the web than other competitors in the market. Offering hit shows from its library, newly acquired shows, and made-for-web programming, along with several innovative search, playlisting, and video editing features, TheWB.com aims to deliver TV content in a new way that empowers viewers to watch how and when they like.

For this project, WB turned to Tierra at the outset to help guide strategy and implement the project starting with a restricted beta site through to the launch of the public production site. Tierra developed and/or integrated all major functionality for the website based on TheWB.com design team's vision for the site. The site incorporates video, search, blogging, and video editing technologies from other third party partners. The site also features an innovative tie-in with Facebook that allows site users to log in to their Facebook profile and share video episodes on the site or Facebook with their friends. Tierra's team worked closely with TheWB.com team, WBTV, and other site partners to ensure ad-serving campaigns and reporting function smoothly across all areas of the site. Tierra has also been tasked with developing a content management system (CMS) that provides a user-friendly platform for TheWB.com to manage day-to-day publishing of the site. Tierra provides ongoing design, development, and other support to TheWB.com team.

• Strategy
• Web App Integration
• Content Management
• Software Development
• Web Development