Creating a brand identity for an innovative new product combining multiple media, hardware, software, and networking technologies is a tall order. Media Hog turned to Tierra’s design team to consider product attributes, target demographics, and the goal of reducing complexity in media management as key inputs to the Media Hog identity. Collaborating with industrial designers and Media Hog’s management, we created a friendly and expressive logo that appeals to consumers and communicates the basic benefits of the product.

• Branding
• Visual Design
• Strategy