Launch Site

Ahead of the high-profile launch of the entirely new television network and the creation of a unique entertainment brand, Warner Bros turned to Tierra’s team to build many of the principle applications and technology that power the The CW Network’s website (www.cwtv.com).

Tierra designed and developed a content management system (CMS) that provides a user-friendly core platform to support multiple CW online initiatives: streaming video, thriving community areas, sponsored promotions, sweepstakes, wikis, blogs, and daily content publishing. Underlying the various applications and tools are scalable technology and software that let the CW website team efficiently manage content (both published and user-generated) and respond quickly to the demands of the network’s advertisers. Our team serves as an ongoing close partner to The CW in designing and adapting applications and technology as the site grows and evolves.

• Strategy
• Web Development
• Web App Integration
• Content Management
• Software Development
• Mobile Apps