ABOUT THE PROJECT

The CW asked Tierra to design and build a new online and mobile game that would drive tune-in to its on-air programming. Using the concept of online bingo, CWingo lets users watch for clues in the broadcast and play along on their laptop, tablet, or phone. Facebook tie-ins for authentication, live chat, and badge posts to users' walls make the game exciting and social.

Tierra designed the game so it could be repurposed for any CW show and optimized for advertisers as required.