Our blog begins its life with this simple, but hard to answer question. The word innovation is one that gets used in many ways in business and culture. It seems to apply to everything from the latest, greatest handheld, wireless, touch-screen, social networking gizmo to vague corporate initiatives worthy of a case-study. Often inserted breathlessly into product reviews or authoritatively into powerpoint presentations, using it connotes status or uniqueness. Our company’s formal corporate name even employs it as a de facto statement of purpose.
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