Tierra Lab
iCook therefore iPhone
One of the perks to living a double life (one as Tierra’s office manager, the other as an aspiring pastry chef), is that you get to see important aspects of one from the perspective of the other. Case in point: the iphone. We make apps, talk apps, make up apps and trade apps at work and help guide our clients in the process of creating their own iPhone apps. Tierra is well versed on what’s up in the app world.
But I never expected to find the iPhone to be a must have tool in kitchens all over New York City. Chefs seem to love the camera and the timer that are standard with the iphone, but are also big fans of many applications which have become apart of their process. Locavore helps the chefs develop menus based on what is available at the market that morning while the Pantry app helps keep track of what is available in the kitchen already and their use by dates. A few chefs even mentioned using the Wordpress app to update their restaurant’s websites or their own cooking blogs.
Some of the rockstar chefs are even launching their own apps to expand their brands, like iEats from Chef Marco Porceddu or Gordon Ramsey’s Hell’s Kitchen app. While restaurants strive to make sure they are included in apps like Urbanspoon and keep up with all of the Yelpers on Loopt.
The iPhone is clearly not just another phone, but a tool of the trade not just for us at Tierra, but even all those Twitterific chefs about town.
2 Responses to “iCook therefore iPhone”
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May 11th, 2009 at 9:00 am
Big Oven (http://iphoneapplicationlist.com/2008/12/30/bigoven/) has replaced a lot of our cookbooks at home. Now if I could only get my iPod Touch to cook it too…
May 11th, 2009 at 5:00 pm
Don’t forget about my NYC essential iPhone app: http://www.opentable.com
Nice tips Sam!