Tierra Lab
Archive for April, 2008
EXPOse Yourself
I attended the Web 2.0 Expo in San Francisco last week was left wondering why is it that at an industry EXPO—a moment where all disciplines are meant to convene together—graphic design was left out of the equation?
[Read More]Media Hog
We recently redesigned the identity for Media Hog. We love this little orange hog so much we couldn’t wait to put it up on our site. Hope you like him as much as we do!
[Read More]Buying Experiences or the $25 Pancake Breakfast
The old sales cliche of “sell the sizzle and not the steak” is, like a lot of cliches, often true. Sometimes what drives customers to buy is not about the product itself but the experience surrounding the product. Two weekends ago that point was driven home to me when my family and I repeated what has become a yearly tradition.
[Read More]Copyright © 2010 Tierra Innovation, Inc.
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